Sponsored Content
Surveys
Your questions. Our audience.
Market research is a critical tool for your company to understand marketing trends and potential growth areas. Using our substantial audience from the IT channel, we can ask crucial questions that will help shape your business in the future.
This research content/data can be made exclusive to you, or can be done in conjunction with our brands and all data will be verified, cleaned and laid out in a presentable format. There is also the opportunity to use the findings discovered through the survey in other custom products such as reports, partner content, animated videos and infographics to reach the channel community.
Survey Structure:
- The topic is mutually agreed upon by the client and editorial
- The topic questions are generated by the editorial to maximise reader engagement
- Participation in the survey is promoted online and using the publications EDM's
- Surveys receive a minimum of 100 responses
- The participants must opt-in to share their data with the sponsor
- The results are anonymised and shared with the sponsor
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Basic |
|---|
| Survey development and promotion |
| Respondent list |
| Standard Survey Infographic demonstrating findings |
| Timeline: 7 weeks post content call |
|
$15,000 |
Premium |
|---|
| Survey development and promotion |
| Respondent list |
| Standard Survey Infographic demonstrating findings |
| 1200 word report |
| Timeline: 8 weeks post content call |
|
$19,000 |
Included Amplification
- EDM
- LinkedIn Post
- Ad units on the website (various forms)
Amplification Add-ons
- Report can be hosted on CRN whitepapers page
- Report can be used as internal marketing resource
Content Syndication
We increase the reach of your assets through eDMs and telemarketing - targeting the audience you need your content in front of.
We host your digital marketing assets (whitepaper, ebook, etc) and deliver a targeted content syndication campaign to drive lead generation and engagement against designated job functions at the decision maker level. Direct phone and email outreach by our team is utilised by our team in conjunction with broader promotional tools (digital display and EDMs) to reach your target audience and maximise engagement.
Sponsorship Options:
- Asset Hosting
- Promotional campaigns (display)
- Direct Outreach
eDMs
An ideal platform to promote your product, launch, event, or downloadable assets.
Carry your brand message, special offers or specialised content like whitepapers, videos and webinars straight to the CRN audience with confident content engagement.
Reach inboxes of more than 8,000 ANZ Tech/IT Channel opted-in subscribers.
Sponsorship Inclusions:
- Email direct to the inboxes of opted in CRN readers
Investment:$6,000+GST
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Newsletter Sponsorship
Our industry-leading newsletter lands in over 10,000 inboxes every day – significantly greater than any other channel publication in Australia.
Sponsorship Inclusions
Sent daily to opt-in subscribers, content created by editorial and includes dedicated Australian IT industry breaking news, stories and coverage.
Weekly sponsorship includes 5 sends, AM or PM. All Ad units are sponsored owned including upper/lower banner, MREC, Sponsored link (82x25 logo, 8-15 words) and 100% share of voice.
Investment - $3,250+GST
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Digital Displays
For over 20 years CRN has attracted managing directors and chief executives of IT resellers, managed service providers, system integrators, value-added resellers and independent software vendors.
CRN gets over 150k pageviews, engaging key decision-makers in the CRN channel
Reach the right audience where they are, on a platform they trust. CRN gives you the benefit of a trusted platform allowing you to increase your reach at scale.
CRN online advertising rates 2024
See nextmedia AdSpecs HERE
| Creative Ad Unit | Run of Site (CPM) | Section Targeted (CPM) | Dimensions (pixels) | Full size (KB) |
| Leaderboard | $100 | $110 | 728 x 90 | 60 |
| MREC | $100 | $110 | 300 x 250 | 60 |
| Half Page | $140 | $150 | 300 x 600 | 60 |
| Button | $40 | $50 | 300 x 100 | 40 |
| Interstitial | $300 | N/A | 640 x 480 | 100 |
| Billboard | $170 | $190 | 970 x 250 | 100 |
| Skin (includes Super Leaderboard) | $300 | $400 |
Skin - on request Super Leaderboard 970x90 |
180 100 |
| Sponsored Link | $1,000 | N/A |
82 x 25 8 -15 words |
10 |
| Roadblock Section Sponsorship | $500 | $600 | N/A | |
| Newsletter Sponsorship (AM or PM | $3,250 | N/A |
650 x 90 300 x 250 82 x 25.8, 8-15 words |
30 30 30 |
| eDM | $6,000 | N/A | On Request | 100 (html+images) |
| Mobile Leaderboard | $75 | N/A | 320 x 50 | 40 |
CRN Sales Team
Reach out to our friendly sales team to sponsor the best channel content.
Steven McDonald
Commercial Director
Ph: (02) 9901 6365
M: 0468 430 161
E: smcdonald@nextmedia.com.au
Ryan Coombs
Strategic Partnerships Director
Andrew Jackson
Account Director
Ph: (02) 9901 6374
M: 0400 604 646
E: anjackson@nextmedia.com.au
Dominic Tusa
Account Manager
Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au
Luke Dehaan
Account Manager
Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au