Lead Generation
Surveys
Your questions. Our audience.
Market research is a critical tool for your company to understand marketing trends and potential growth areas. Using our substantial audience from the IT channel, we can ask crucial questions that will help shape your business in the future.
This research content/data can be made exclusive to you, or can be done in conjunction with our brands and all data will be verified, cleaned and laid out in a presentable format. There is also the opportunity to use the findings discovered through the survey in other custom products such as reports, partner content, animated videos and infographics to reach the channel community.
Survey Structure:
- The topic is mutually agreed upon by the client and editorial
- The topic questions are generated by the editorial to maximise reader engagement
- Participation in the survey is promoted online and using the publications EDM's
- Surveys receive a minimum of 100 responses
- The participants must opt-in to share their data with the sponsor
- The results are anonymised and shared with the sponsor
![hand-that-plays-smartphone-is-written-with-white-chalk-his-hand-draw-concept - Edited (1) hand-that-plays-smartphone-is-written-with-white-chalk-his-hand-draw-concept - Edited (1)](https://pages.crn.com.au/hs-fs/hubfs/hand-that-plays-smartphone-is-written-with-white-chalk-his-hand-draw-concept%20-%20Edited%20(1).png?width=385&height=300&name=hand-that-plays-smartphone-is-written-with-white-chalk-his-hand-draw-concept%20-%20Edited%20(1).png)
Basic |
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Survey development and promotion |
Respondent list |
Standard Survey Infographic demonstrating findings |
Timeline: 7 weeks post content call |
$15,000 |
Premium |
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Survey development and promotion |
Respondent list |
Standard Survey Infographic demonstrating findings |
1200 word report |
Timeline: 8 weeks post content call |
$19,000 |
Included Amplification
- EDM
- LinkedIn Post
- Ad units on the website (various forms)
Amplification Add-ons
- Report can be hosted on CRN whitepapers page
- Report can be used as internal marketing resource
Content Syndication
We increase the reach of your assets through eDMs and telemarketing - targeting the audience you need your content in front of.
![screenshot-www.crn.com.au-2023.04.28-18_06_34 screenshot-www.crn.com.au-2023.04.28-18_06_34](https://pages.crn.com.au/hs-fs/hubfs/screenshot-www.crn.com.au-2023.04.28-18_06_34.png?width=1872&height=1994&name=screenshot-www.crn.com.au-2023.04.28-18_06_34.png)
We host your digital marketing assets (whitepaper, ebook, etc) and deliver a targeted content syndication campaign to drive lead generation and engagement against designated job functions at the decision maker level. Direct phone and email outreach by our team is utilised by our team in conjunction with broader promotional tools (digital display and EDMs) to reach your target audience and maximise engagement.
Sponsorship Options:
- Asset Hosting
- Promotional campaigns (display)
- Direct Outreach
Webinars
Leveraging the network of our publication's contacts throughout the Australian technology community, our editorial team will facilitate a webinar targeting a specific topic.
![Editorial Integration & planning (1) Editorial Integration & planning (1)](https://pages.crn.com.au/hubfs/Editorial%20Integration%20%26%20planning%20(1).png)
CRN will facilitate & host the webinar, promotion & driving registration, via digital, direct email, social and phone-based communication. Data share of registration and webcast attendance and webinar made available for post-event on-demand viewing.
Investment - $17,500 - $20,000
(Depending on delegate recruitment requirements)
Included Promotion
- Promotional eDM to CRN database to support with delegate acquisition- High Impact digital display
- Phone-based outreach for recruitment
Amplification Add-ons
- Webinar highlights can be edited into 4-5 consumable short videos and hosted on a custom landing page on CRN.
Investment $5,000
- A post-event EDM can be sent to the CRN database promoting the post-event content
Investment $2,000content.
CRN Sales Team
Reach out to our friendly sales team to sponsor the best channel content.
![1674987389890](https://pages.crn.com.au/hubfs/1674987389890.jpg)
Steven McDonald
Commercial Director
Ph: (02) 9901 6365
M: 0468 430 161
E: smcdonald@nextmedia.com.au
![1516902482677](https://pages.crn.com.au/hubfs/1516902482677.jpg)
Ryan Coombs
Strategic Partnerships Director
![1649141761227](https://pages.crn.com.au/hubfs/1649141761227.jpg)
Andrew Jackson
Account Director
Ph: (02) 9901 6374
M: 0400 604 646
E: anjackson@nextmedia.com.au
![1517626558436](https://pages.crn.com.au/hubfs/1517626558436.jpg)
Dominic Tusa
Account Manager
Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au
![1571943054263](https://pages.crn.com.au/hubfs/1571943054263.jpg)
Luke Dehaan
Account Manager
Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au