Partner Content
Partner Articles
CRN’s experienced editorial team can help you produce engaging and high-quality content that will allow you to speak directly to your target audience.
In consultation with your team, our editors will create a custom 500-750 word article based on your objectives and selected topic. A partnered content piece can even be a great amplification tool for existing content that you want to present to the Australian tech community.
This product includes a content call with our team, two rounds of feedback. The article will be labelled as partner content and displayed in our Partner Content Hub.
Inclusions:
- Final approval on content before it goes live
- 3 months hosting on the publication (under the partnered content hub)
- End of Campaign reporting (at the 1 month mark)
Timeline: 10 working days post content call
Investment - $6,000+GST
Included Amplification
- 1x Social media post
- 1 month guaranteed exposure on the home page
- Editorial newsletter promotion in the partner content box
Amplification Add-ons
- 1x eDM send to CRN audience + $2,000
Executive Roundtables
Leveraging the network of CRN contacts throughout the Australian Channel, CRN hosts executive roundtable events in conjunction with sponsors, recruiting delegates to put you face-to-face with your target audience. These events take the form of breakfast or luncheon events and typically hosted at 5-star hotel locations in Sydney, Melbourne or Brisbane.
The CRN team provide an end-to end-service including delegate recruitment, event management, editorial facilitation, hosting, and post-event report creation.
Roundtable format:
2.5 hour event including three course lunch and drinks, introductions and discussion focussed on:
- Key challenges each delegate faces related to the discussion topic
- Sponsors to discuss their solutions to these challenges, sponsor’s partner discusses examples of where their challenges have been met.
- Q&A from delegates to Sponsor and Sponsor’s partner.
Report:
CRN will create a 4 page report on the content of the roundtable, highlighting the key talking points and insights from the groups discussion.
The report includes sponsor branding and can be used as an asset for the sponsor’s own marketing communications campaigns. The report is also made available on the CRN resources section.
Executive Roundtable Investment: $30,000 + GST
Roundtable Inclusions:
- Recruitment of 8 - 10 delegates
- Also present: 2 x Sponsor partner + 1 x Sponsor partner (optional), 1 CRN Senior Editorial
- All dialogue will be recorded.
- CRN Photographer to be present at event.
- Booking of 4/5 star location
- CRN senior editorial representative to work collaboratively on roundtable topic to moderate and host, keeping discussion angles are on trend
- 4-page editorial report published online at CRN.com.au
Partner Video Content
CRN offers several kinds of video packages, all of which are designed to communicate your messaging as storytelling that engages meaningfully with your target audience.
Videos can be recorded remotely via zoom or in person at our St Leonards studios. We can also send a camera crew offsite to record at your office location or at a conference or event. The work is led by one of our journalists, who will both conduct the interview/s and oversee the post-production process.
See recent videos in the CRN Media Hub. Optional inclusion on CRN Channel TV.
Minidocumentary
- 3 - 4 speakers
- 10 minute video
- 750 word partner article
Investment - $12,000
Video Interview / Case Study
- 1 - 2 speakers
- 5 minute video
- 300 word partner article
Investment - $9,000
Social media video / Minicast
- 1 speaker
- 90 seconds - 3 minute video
- 50-100 word social post
Investment - $4,500
Sponsorship Inclusions:
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1x video in chosen format
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Video and article hosted in partner content hub of site.
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Content shared on website, newsletter and LinkedIn.
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Downloadable copy of the final asset (30-days after publication)
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End of Campaign reporting (at the 1-month mark)
Video Campaigns
We strongly recommend video campaigns comprised of a flagship minidocumentary, several spin-off interviews and a batch of smaller social media video offerings.
Creating social media video in bulk, allows you to spread individual aspects of your messaging across a range of easily consumed snippets. When purchased with video interviews/case study or minidocumentaries, social media videos / minicasts may serve as a traffic driver to the long-form content.
Minidocumentary Package
Inclusions
- 1 x minidocumentary and article
- 1 x video case study and article
- 3 x minicasts / social media videos
Amplification
- 1 x eDM
- Videos and article hosted in partner content hub of site
- Content shared on website, newsletter and LinkedIn
Investment - $25,000
(Value $40,500)
Minicast Series
Inclusions
- 6 x minicast videos
- All videos derived from one hour interview with journalist
- Videos released once a week for six weeks
Amplification
- 1 x eDM with links to all content
- Videos hosted in partner content hub of site
- Content shared on website, newsletter and LinkedIn
Audio Minicast Series - $12,000
Video Minicast Series - $15,000
Webinars
Leveraging the network of our publication's contacts throughout the Australian technology community, our editorial team will facilitate a webinar targeting a specific topic.
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CRN will facilitate & host the webinar, promotion & driving registration, via digital, direct email, social and phone-based communication. Data share of registration and webcast attendance and webinar made available for post-event on-demand viewing.
Investment - $17,500 - $20,000
(Depending on delegate recruitment requirements)
Included Promotion
- Promotional eDM to CRN database to support with delegate acquisition- High Impact digital display
- Phone-based outreach for recruitment
Amplification Add-ons
- Webinar highlights can be edited into 4-5 consumable short videos and hosted on a custom landing page on CRN.
Investment $5,000
- A post-event EDM can be sent to the CRN database promoting the post-event content
Investment $2,000content.
Partner Hubs
A one-stop, content-rich hub that will allow you to showcase the best of your content whether it be videos, whitepapers, blogs etc. Sit down with the editorial team to curate your content to ensure you deliver a unique overview of your company’s value proposition.
Basic Partner Hub - $15,000
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Inclusions |
Client to supply |
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Consultation with the Nextmedia content marketing and editorial teams to curate your existing content for a branded resource hub that will sit on the site |
6-9 content pieces will sit in the resource centre. These can be anything from a video to a whitepaper to an infographic |
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3 months of hosting with 2000 guaranteed page views |
Logo + 1-2 sentences about your company |
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100% SOV on the partner hub page |
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Premium Partner Hub - $35,000
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Inclusions |
Client to supply |
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All basic partner hub inclusions + |
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Integrated 1500 word article, expertly written by our editorial team |
Clickthrough link to landing page from Partner Hub |
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Addition of CTA buttons, and imagery (stock and iconography) throughout your piece |
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Included Amplification
- Editorial Newsletter promotion of your partner hub
- LinkedIn Post on CRN page & social tile
- Partner Content box link on homepage
Amplification Add-ons
- Paid, targeted LinkedIn & Facebook campaign
- Partner Content box link on homepage
CRN Sales Team
Reach out to our friendly sales team to sponsor the best channel content.
Steven McDonald
Commercial Director
Ph: (02) 9901 6365
M: 0468 430 161
E: smcdonald@nextmedia.com.au
Ryan Coombs
Strategic Partnerships Director
Joanne Ross
Strategic Partnerships Director
Ph: +61 2 9901 6334
M:+61 405024113
Dominic Tusa
Account Manager
Ph: (02) 9901 6193
M: 0420 200 386
E: dtusa@nextmedia.com.au
Luke Dehaan
Account Manager
Ph: (02) 9901 6339
M: 0410 742 526
E: ldehaan@nextmedia.com.au