CRN Channel Chiefs Directory 2022

Launched in 2016, the CRN Channel Chiefs is our annual list of the Australian channel chiefs and the partner-focused business leaders who drive the local partner strategies for the world’s leading technology vendors.

The CRN team works hard to contact and list the top channel leaders working in Australia for major technology vendors. The list is open to senior executives in dedicated partner-facing roles. 

The directory lists Channel Directors, Channel Managers, Partner and Alliance Managers and other similar titles. Essentially, the Channel Chief is a vendor’s most senior channel executive for Australia.

When a vendor company does not have a dedicated Channel Chief, we also consider submissions from executives in leadership roles that include an active responsibility for partner enablement and strategy. 

This year, as always, we offer a free basic listing for eligible Australian channel leaders. We also offer Enhanced Listings which allow you to include more detail on the partners you want, your partner program guide details as well an exclusive event invite.

The deadline for submitting your Channel Chief entry is 24th May 2022.

Enhanced Leader profiles for 2022 position Channel Chiefs as thought leaders.

As a part of your enhanced listing, you will receive:

  1. Profile pic, name, job title, distributors
  2. What partners are you looking for (100 words)
  3. Share one success story (200 words)
  4. What are the challenges for the channel over the next 12 months? (100 words)
  5. The ability to include details for three of your direct team members.
  6. An enhanced listing on the CRN Partner Program Guide (valued at $5000) and a link from your profile. Once you have submitted your listing, we will send you a link to submit your entry for the Partner Program Guide.
  7. 2 x tickets to the CRN Channel Leaders event on 30th June 2022, at the Establishment, Sydney from 6pm. A member of the CRN team will be in touch regarding RSVPs.

Enhanced Leader profiles require an investment of $8000.

CRN readers love the Channel Chiefs directory: we deliver it as an interactive digital directory which is referred to constantly throughout the year!

If you have any questions about the Enhanced Listing inclusions, please contact Steve McDonald.